Project Background

Code their Dreams is the CSR initiative of CDG Company limited. Through some internal connections, I got to know the head of communications, who was running this ambitious program to teach Scratch and block coding to area elementary schoolers.


After tagging along to a session in a nearby school, I realized how much potential there was to introduce curious children to basic computer programming. I volunteered myself and my graphic designer, and we paired with an internal WordPress team to build Code Their Dreams a website.

We followed a pretty straightforward waterfall process

  • Research
  • Competitive Analysis
  • Content delivery plan
  • Moodboard
  • Mockups and Design
  • WordPress hosting and theme setup
  • Content completion and translation, load into WP
  • Build custom skin
  • Training and onboarding for communication team

Competitive Analysis

To level set expectations and garner ideas, I created a competitive analysis from 3 successful charities. All three have compelling calls to volunteer or help, mature payment platforms, and high quality graphics and imagery.

Information Architecture

Website sitemap


Content Planner

I created a google doc with areas corresponding to the wireframes. There was a column for English and Thai, and I provided guidance to the tone and content. This gave both the content and development teams a similar starting point for their work.


Final Designs